Certificate Course on Good to Great Digital Marketing

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Event Details

Certificate Course on Good to Great Digital Marketing - Jul 18, 2018

Introduction :

In this unique course you will learn how to take your digital marketing efforts from good to great. This workshop will give you a perfect platform for getting started or optimizing on your digital marketing efforts. We believe that digital marketing is an approach and not a onetime subject. We need to update ourselves continuously.


On the first day of the course, we will start with digital marketing fundamentals. We will start with creating a digital marketing strategy. Then, you will learn how to create or optimize your website. We will write a sample blog and publish it. If you are already writing a blog, we will identify how to optimize on your efforts. Email Marketing System is a core of your digital marketing efforts. We will get started with creating your email marketing system or identifying how to optimize the one if you already have it.


On the second day of the course, we will work on Advanced Digital Marketing. You will learn how your website visitors behave through Google Analytics. Learn to help your searchers through Search Engine Optimization (SEO). The power of media is at your fingertips thorough Social Media. Learn how to use it effectively.


Objective :

1.    Creating Digital Marketing Strategy, Website creation & optimization, writing a Blog, and setting up Email Marketing System

2.    Introduction to Google Analytics, Search Engine Optimization (SEO) and Social Media 

Contents :
Day 1: Fundamentals of Effective Digital Marketing
  •  Creating effective digital marketing strategy

  •  Creating and optimizing a website

  •  Creating a blog and content plan

  •  Creating and optimizing an email marketing strategy

 
Day 2: Advanced Digital Marketing
  •  Learn how digital visitors are behaving through Google Analytics

  •  Learn helping your searchers through Search Engine Optimization (SEO)

    •    What is SEO?

    •    Importance of SEO

    •    SEO methodology

  •  Learn to use the power of media effectively through Social Media

    •    Facebook Page, LinkedIn and Twitter

    •    Designing content for social media

    •    Ways to build & engage audience

 

In this course we will have practical in each session on a computer. Participants need to bring their laptops and own dongles for better speed.

 

Methodology :

This will be a completely hands-on workshop. At the end of each session, you will have a tangible outcome.


For Whom :

This program is designed for

  •  Marketing Managers & Executives

  •  Seasoned Entrepreneurs & startups

  •  Engineers & Technocrats

  •  Students

  •   Anybody who wants to do effective digital marketing

Sachin is a Strategy Designer & founder of Eha Management Consultancy. He is having two decades of award winning experience. He has authored books Designing Effective Business Plan, Effective Digital Marketing Strategy & Effective Marketing for Entrepreneurs. He is an award winning trainer. He is also an award winning speaker & has received Best Speaker & Best Table Topic Master award at Toastmasters club in California, USA. He has earned his PhD in Management and has done Masters in Business Administration & Commerce.

 

Bombay Chamber, Mackinnon Mackenzie Bldg, 3rd Floor, Ballard Estate, Mumbai - 400001

Revati Khare || Manager - Information & Communication Technology Committee
Tel: 22 6120 0231 (M): 91 9892029473
Participation Fee :   
Members  Rs. 8000 + 18% GST
Non-Members  Rs. 9000 + 18% GST

3 participant 10% discount, 5 participants 15% discount

 

Bank Details for NEFT

Account No.

02422418061924

IFSC CODE

DCBL0000024

Bank Name

DCB Bank

Branch Address

Mahim (024), Mumbai

Cheque /Demand Draft should be drawn in favor of “BOMBAY CHAMBER OF COMMERCE AND INDUSTRY”.

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